What’s the best website for writers? Here’s a rundown on why WordPress, and not Squarespace, makes a great website for writes.
I updated my website recently and moved everything over from Squarespace to WordPress. Since WordPress was originally created as a blogging platform, it’s a much better application when it comes to blogging and writing for SEO. I have seen significant improvement with the performance of my website—not just with speed, but with my overall website’s performance on Google’s SERP.
My website traffic went up exponentially.
For example, this blog post “How to Format a Short Story Manuscript” had been doing good before, but since the update, it has been killing it organically.
Overall, I love Squarespace and have nothing against it. The platform itself is easy to use, and takes a lot of the technical stuff out of your hands, which is a good thing for someone who doesn’t know how to code—but if you want to get into the nitty-gritty, or just want to improve your website’s ranking and discoverability on organic, I feel that WordPress is a much better platform, especially for writers.
If you’re a writer and want to be discovered, not just through your social channels or advertising, but on your website, then I strongly suggest WordPress. My numbers don’t lie and they aren’t lying now.
You can see around September I updated my site and the clicks from Google went up!
So here are 3 plugins I suggest you use as a writer if you decide to use WordPress:
1. Yoast SEO
Yoast allows you to be in control of how your website appears on Search Results. You can easily handle your meta title and meta description; be in charge of your robots.txt file, and create a dynamic sitemap.
What does all of this mean? It means that you’re able to improve your website’s performance on Google, which in turn means more people finding you when they search for something related to your niche, genre, or books.
Elementor is a free WordPress page builder that helps you create a professional-looking website without having to deal with all of the technicalities of coding that can easily bog down even the most adept writers. Many of the WordPress templates come with Elementor already installed. Once you decide on a template (if you do decide on a template) you can customize it and make it your own.
3. Schema & Structured Data for WP & AMP
Schema & Structured Data for WP & AMP allows you to be able to create Google Rich Snippets markup to help search engines crawl your site more easily and display results on Google in a way that is more compelling. This can help you rank better.
Now that you know what applications to download and have an idea of what platform you should consider as a writer, it’s time for you to get to work. There are tons of amazing templates and applications that can help you design your best author website and there are many resources (my site included) that you can use to help you market your work and your book.